The first phase of the Royale PHX development is set to open late this year. Rocco Designs & Maura Gonzalez Royale ReBirth Bliss ReBAR’s co-owner plans a new Melrose restaurant, coffee shop, and bar. BY RUDRI PATEL E ndings often lead to new beginnings. Mark Howard co-owned Bliss ReBAR, a staple in down- town Phoenix known for its brunches, cocktails, and welcoming space often frequented by members of the LGBTQ community. The bar and restau- rant closed at the end of May. Howard, along with his co-owners, didn’t want to close Bliss ReBAR, which had been open for more than a decade. “We tried for a good six months, up until April 2022, to try to get a long-term lease agreement with the landlord,” he says. “We didn’t hear anything for several months and so we had to make a business decision because we couldn’t keep going with no communication.” He wanted to notify the staff and explained that he simply couldn’t run a restaurant month-to-month without any kind of long-term lease. “It’s unfortunate. We had a great 12-year run and my partners are really proud of what we created there. And we are sorry to see it go and know it has left a void,” he says. He’s owned and operated several busi- nesses in the past 30 years, but says he has never before had to close a successful business. “There were so many sad people when we closed Bliss ReBAR and they wanted us to move it, but you can’t re-create some- thing special like that and when you try to do that, often times you don’t succeed,” Howard says. “We rather leave on a high note and be happy for those 12 years and the impression it left on the community.” And it’s precisely this energetic spirit 28 and collaboration he hopes to create at his newest venture, a Melrose District community space he’s developing with business partner, designer, and architect Rocco Menaguale. Royale PHX will include retail shops, professional services, restaurants, and a bar. The goal is to make it a community gath- ering spot that won’t be like a strip mall, but something more integrated, Howard says. It will be located on Glenrosa Avenue, in a former auto body shop. “We wanted tenants that were more symbiotic and synergistic with each other and allowed for a variety of activities to take place,” Howard says. This project has been in the works since last year. Howard and Menaguale previ- ously looked at several properties, but it wasn’t until recently they landed in the Melrose community. “The idea of this development being a central part of the community means you have to have the support of the neighbor- hood associations that are historically very active and involved,” Howard says. Both Howard and Menaguale worked hard early on to get the city engaged, as well as to secure the neighborhood associ- ation’s interest. Their hope is to open phase one of the development in late 2022, with Window Coffee Bar, Stem Swag, and Rocco Designs. The other tenants, specifically restaurants and the bar, will open in February 2023. Howard explains the vision for the project includes cultivating a space that provides multiple services as well as creating a gathering spot for the public and private parties. There are several phases of renovation that need to take place, as the new devel- opment will find its home in converted car garages with almost no infrastructure. But this gave Howard and Menaguale the opportunity to create a “Midcentury Modern gem in a contemporary time with a contemporary spin,” and pay homage to the history of the Melrose district. Ultimately Howard envisions the prop- erty to have the feel of Miami Beach mixed with Las Vegas glitz and midcentury design in Phoenix. “We want Royale PHX to be part of the renovation and re-energizing of this area,” Howard says. JULY 14TH–JULY 20TH, 2022 PHOENIX NEW TIMES | MUSIC | CAFE | FILM | CULTURE | NIGHT+DAY | FEATURE | NEWS | OPINION | FEEDBACK | CONTENTS | phoenixnewtimes.com
