22 April 11th–April 17th, 2024 | 2024 N E W T I M E S | 4 2 0 G U I D E JOSH KESSELMAN OF RAW ROLLING PAPERS’ WORLD OF PURE IMAGINATION Courtesy of Proven Media One name stands out in the cannabis industry as a beacon of innovation, authenticity, and sheer coolness: Josh Kesselman of RAW rolling papers. A larger-than-life personality, unyielding passion, and commitment to quality and innovation have carved Josh a legendary status in the cannabis culture, earning him the nickname of the “Willy Wonka of Weed” and a reputation as one of the most influential figures in the business. Born and raised in New York City, Josh chose right here in sunny Arizona for the headquarters of his empire. While RAW is rooted in the Sonoran Desert soil, its reach cannot be confined. Thanks to a global network of distributors, retailers, and loyal fans, RAW rolling papers can be found in every corner of the world, from bustling cities to remote villages and everywhere in between. Celebrities, stoners, medical patients, and more are all drawn to the promise of a pure smoking experience that RAW provides, often becoming customers for life after the first few puffs. Unbridled creativity and boundless imagination set Josh apart from the other entrepreneurs in the space. Like a modern-day Willy Wonka, Josh isn’t content to follow the trends—he’d rather create them. By constantly pushing the boundaries of what’s possible, Josh steadily dreams up new products, flavors, and innovations that leave his competitors scrambling to catch up. The iconic RAW rolling paper is a reflection of this ethos. The slow-burning, chemical and additive-free product is a testament to Josh’s commitment to quality and sustainability. While RAW’s classic, unbleached rolling papers raised the bar for smoking accessories decades ago, Josh didn’t stop there. Over the years, the RAW lineup has expanded to include pre-rolled cones to rolling machines, filters, ashtrays, and more—all bearing the stamp of RAW’s signature style and craftsmanship. His creations are exceptional, but what sets Josh even further apart from the rest is his principles. He’s remained steadfast in his dedication to transparency, authenticity, and social responsibility, giving back at every opportunity he can find. Beyond commercial success is his desire to make a difference, to leave the world a little greener, a little cleaner, and to spread positivity and good fortune to the people. In addition to his work with RAW, Josh is known for his extensive advocacy and philanthropy. A vocal supporter of cannabis reform efforts, he has utilized his large platform to raise awareness about the benefits of cannabis and the harms
