30 July 3rd - July 9th, 2025 phoenixnewtimes.com PHOENIX NEW TIMES | NEWS | FEATURE | FOOD & DRINK | ARTS & CULTURE | MUSIC | CONCERTS | CANNABIS | WHAT’S THE BUZZ WITH 710? Courtesy of Proven Media What’s the hype with 710? It just so happens to be the coolest cannabis holiday next to the popularly known and beloved 420. As 420 celebrates cannabis flower, 710 celebrates cannabis concentrates and extracts. The difference between cannabis flower and cannabis concentrates is the THC potency, consistency of the product, and consumption method. Cannabis flower typically ranges between a 15-20 percent THC potency and concentrates can reach to THC levels of 90 percent and higher. The higher levels of THC in concentrates provides consumers a streamlined process to reach similar effects unlocking the door to a plethora of different experiences headed by a variety of consumption method possibilities. But still, how did we get here? 710 began on July 10, 2011 when cannabis advocate TaskRok rallied his friends and created the 710 movement. The goal of the movement was to create a new school version of the now globally recognized 420 holiday, but instead highlight cannabis oil. The movement has since been coined, rippling across the country and pushing brands to reinvent how consumers engage with their cannabis extract products. Now over a decade into the 710 movement, let’s relish in the evolution of cannabis concentrates which is fast becoming one of the industry’s most diverse categories. Why It’s Time to Dab Into Concentrates Looking for a flavor packed experience with higher levels of THC? Dab with batter or butter. Looking for something more discrete? Vapes are for you. In need of a product that is more user friendly with no prep time? Eat an edible or THC capsule. The list of 710-friendly products to celebrate goes on and on with live resin, live rosin, wax, distillate, hash, bubble, shatter, and more. Concentrates may seem intimidating if you are new to the concentrate party. Not only do you have to pick strains but there are also different concentrate products with similar names? Don’t worry at the end of this you will be a 710 pro. Let’s take a quick look at what concentrates consumers are selecting the most. According to BDSA, “Vape products account for 73% of all revenue generated from concentrates in the first quarter of 2022.” Vapes are a safe and popular option if you are looking to dabble in the wax category of concentrates as vape products are low maintenance, semi- odorless, portable, and statistically dominating the concentrate market. Vape products are available in cartridges, pods, or disposables that typically come in ½ or full gram options. Cartridges screw onto a battery and pods typically engage magnetically with a specific paired device while disposables are ready to go straight out the package. As a consumer, responsibilities and prep time are low making vapes an efficient and fun way to celebrate this 710. If you’re already about the concentrate life, then you’ve already heard… but seriously, infused pre-rolls. Talk about a perfectly paired product that blends flower, and oil, and is already ready to smoke upon purchase. If you are a consumer that needs just a little more umph to your flower power, infused pre-rolls will satiate your senses. Every infused pre-roll clearly states the type of concentrate that it is infused with on the label, whether it’s distillate, hash, or resin, to name a few. Infused pre-rolls are definitely something to keep on your radar this 710. For the novice concentrate user, low- dose edibles and THC-capsules offer just the right amount when taking the extract plunge. These products consist of one, two, and five milligram THC doses, making the introduction to cannabis concentrates less intimidating and easier to manage potency. So, no matter where you are on the cannabis spectrum - a curious first-time shopper, a recreational user, patient, or veteran consumer, 710 concentrates offer something for every palate and that’s why we love it! Beyond the party vibes, 710 is also a movement showcasing the diverse elements of the plant, the latest in cannabis science and innovation, and how far the industry has evolved.
