20 Feb 9th–Feb 15th, 2023 phoenixnewtimes.com phoenix new Times | music | cafe | film | culTuRe | NighT+Day | feaTuRe | NeWs | OPiNiON | feeDBacK | cONTeNTs | Americans,” Ballard said. “The positive goodwill that Glendale will generate will last for years.” How Does the Super Bowl Impact Restaurants? Restaurants in metro Phoenix, especially near Glendale, are going to experience a whopping 20 to 25 percent increase in normal revenue during Super Bowl week, Arizona Restaurant Association President Steve Chucri told New Times. The majority of Arizona’s 10,000 restaurants are located in metro Phoenix. And while a restaurant in San Tan Valley might not expect much of a jump, an Eagles fan coming to stay with family in that town will still dine at local restaurants, Chucri pointed out. “Our mom-and-pop restaurants, which are a majority in the state, they really benefit quite a bit from an economic engine like the Super Bowl,” he said. “We’re excited for all restaurants in Arizona.” Restaurateurs in the metro face a daunting challenge with an immense payoff. “You’ve got to labor up and you have to order more food than you typically use,” Chucri explained. “You just can’t run out at 6 o’clock in the evening.” How Many Hot Dogs and Beers Will State Farm Stadium Serve? Americans are expected to consume more than 300 million gallons of beer, 28 million pounds of chips, and 1.42 billion chicken wings during the Super Bowl, according to World Food Program USA. What about fans at State Farm Stadium? Stadium spokesperson Rebecca Mobley declined to share how many beers, hot dogs, and wings the venue has on hand. But Mercedes-Benz Stadium in Atlanta has the same capacity as State Farm, and when it hosted the Super Bowl in 2019, fans purchased 117,400 beers during the game, along with 16,300 hot dogs. What’s the Go-To Super Bowl Snack in Arizona? Arizona’s favorite Super Bowl snack is chips and salsa, according to a January survey from the sports media company Wegryn Enterprises. Arizonans share that distinction with Hawaii, North Carolina, and Texas. Americans will chow down on more than 8.2 million pounds of tortilla chips during the Super Bowl, according to New Jersey-based Premio Foods. How Much Grass Is Needed to Cover the Field? One million pounds of newly grown, green grass will cover the field at State Farm Stadium for the Super Bowl, according to the NFL. A local sod farm began growing the turf field for Super Bowl LVII one year ago. That field, which consists of Bermuda grass and perennial ryegrass, was cut into 40-foot-long, 1,600-pound rolls that will be unfurled one at a time until the field is complete. After Chiefs head coach Andy Reid complained about Arizona’s field quality following an opening-week matchup with the Cardinals, an NFL spokesperson said this field was grown to be tough enough not only for the big game, but for the pregame, halftime, and postgame festivities. How Much Confetti Will Fall at State Farm Stadium? The NFL die-cuts 3,000 pounds of confetti into the shape of the iconic sterling silver football-shaped trophy with enough colored confetti to celebrate a win for either team, according to Michael Fiur, executive producer of the Super Bowl postgame show and Lombardi Trophy presentation. The league uses 98 percent recycled materials to make the confetti. Confetti for the losing team is returned to the manufacturer to be recycled into new confetti for next year’s Super Bowl. How Much Will Advertisers Spend On the Super Bowl? The average cost of a 30-second ad during the Super Bowl this year is $7 million, up $500,000 from last year and the highest ever, according to Betway. That’s about the cost for two highly-anticipated beer commercials this year, and it’s money well spent, said Michelob Ultra and Bud Light spokesperson John Heid. One in five Americans who tunes in for the Super Bowl is most excited about the commercials. Michelob Ultra will air a star-studded, Caddyshack-inspired Super Bowl spot featuring Serena Williams, Brian Cox, Tony Romo, Alex Morgan, Canelo Alvarez, and Nneka Ogwumike. Bud Light, and iconic Super Bowl advertiser, will air an ad in which actor Miles Teller and his wife, Keleigh Sperry, “achieve peak couple goals” through Bud Light and dancing, Heid said, as Sperry waits on the phone while the annoyingly catchy hold music plays throughout the room. Teller cracks open a Bud Light and starts dancing before his wife joins in. “They light up the room together, dancing in rhythm to the music and taking the otherwise boring moment as an oppor- tunity to enjoy together,” Heid said. Cha-Ching! from p 18 The Meat Shop, a Phoenix institution, is creating custom footlong hot dogs for the Super Bowl Experience. Manager David Grant examines a side of beef they’ll use for their creations. Geri Koeppel
