17 June 20 - 26, 2024 dallasobserver.com DALLAS OBSERVER Classified | MusiC | dish | Culture | unfair Park | Contents that part. Then they went through a presen- tation of Copilot and how to work on my business.” Washington says that Lee broke down re- views that Brunchaholics has received on Yelp and Google and went through case-by- case solutions to issues brought up by cus- tomers. Washington says his catering service is one aspect of his business that’s seen signif- icant improvements since the show. “I was having a bit of an issue keeping up with it all because I didn’t have like a dedi- cated catering manager,” Washington says. “So with Copilot, it really just helped a lot as far as being able to organize orders and communicate effectively with prospective catering clients.” Copilot is advertised as an “everyday AI companion,” and a demo of the software on Microsoft’s website features conversational styles such as “creative” and “precise” and prompts suggestions such as “invent a new fusion recipe that combines Italian and Jap- anese cuisine.” (We clicked on that prompt and were recommended vegan risotto with mush- rooms and samphire. For comparison, we gave the free ChatGPT app the same prompt and it recommended “sushi pizza.” Copilot wins this round, we suppose.) On The Reheat, business owners are given tutorials on how to make catering re- quest templates on Copilot. Only a few clips of the Brunchaholics episode of The Reheat have been released so far. What we do know is that regardless of what he learned, Wash- ington had a great time making The Reheat. “It was very flattering, to be honest,” he says of being chosen to participate in the show. “Very surreal.” Will The Reheat act as an extension of “the Keith Lee effect?” Will Brunchaholics, newly armed with Microsoft goodies, soon face even more overwhelming growth that not even an AI assistant can cope with? Only time will tell, but we hope that Lee will come through with further support and another on-point brand deal if it does indeed come to that. The Reheat with Keith Lee is streaming on the Microsoft website. Brunchaholics is at 208 N. Hampton Road, Suite A, DeSoto. Wednesday – Saturday, 11 a.m. – 6 p.m.; Sun- day, noon – 5 p.m. ▼ SOFT DRINKS THE DR IS IN DR PEPPER PASSES PEPSI AS NO. 2 SODA. BY AAREN PRODY C oke or Pepsi? No. Coke or Dr Pepper? Yes. Soda brands across the U.S. have competed for the carbon- ated spotlight for more than a century. Coke remains supreme, both in the U.S. and worldwide, but last year, Dr Pepper retained 8.34% of the soda market while Pepsi fell just behind at 8.31%, according to Beverage Digest’s data. In 2004, Dr Pepper was tied with Sprite at No. 5 but has slowly climbed the ladder over the last decade and surpassed both Mountain Dew and Diet Coke. The rise of the brand can obviously be at- tributed to us Texans carrying the soda on our backs for generations. We can all pat ourselves on the back for that one, but there’s no question that effective marketing and social media fads helped Dr Pepper fi- nally move past Pepsi. Last month, Mississippi Memaw baffled TikTok by ordering a Dr Pepper with pick- les, which we tried also. You’d think this would be the time bullying would be consid- ered OK; however, even with over five mil- lion views on the platform, the responses are shockingly positive. Some users praised her and claimed they “found their people”. Others suggested other dill-infused combinations like pickles and Kool-Aid, peanuts and Coke and even a drink made of every fountain drink. For the summer, Dr Pepper introduced Creamy Coconut, which was another hit, obviously due to its compatibility with rum. It’s likely a play on the dirty Dr Pep- per trend that has people mixing half and half, coconut syrup and Dr Pepper together. It seems Dr Pepper is playing into the in- terests and trends of Gen Z and Millennials, who create the pulse of what’s hot and what’s not. And what’s hot? New and fun drinks. Ethan Miller/Getty Images Keith Lee visits Dallas and loves Brunchaholics, a brunch spot in DeSoto. 1713 N Market St. - Dallas - TX 214. 468. 4729 Reserve a Table at TheLiamsSteakhouse.com in Dallas’ NOW OPEN www.dallasobserver.com/signup go to WEEKLY EMAIL D SIGN UP FOR OUR WEEKLY EMAIL LIST for feature stories, movie reviews, calendar picks and more!