9 January 15 - 21, 2026 dallasobserver.com DALLAS OBSERVER Classified | MusiC | dish | Culture | unfair Park | Contents to Japanese tees from Kapital, Vivienne Westwood jewelry and Hysteric Glamour minis. With items ranging from $25 to over $2,000 (that Dior jacket doesn’t come cheap), Hinguanzo aims to have a little bit of something for everyone, sourcing items from all over the globe. “I was in Thailand for two weeks and brought back two fat luggage bags of cloth- ing and shipped a big ass box,” he says. “I’m on the phone or my computer monthly. I found some good vintage in Australia. I found some good designer stuff in Europe. Most of everything is secondhand. I go to these markets, peep what women are wear- ing, and buy based on that style. I’m trying to buy as much Robert Cavalli, Dior and Diesel as possible.” Named after the Japanese Buddhist term for “awakening” or “understanding,’ Satori has very different vibes from Human Dior, but to Hinguanzo, they’re inextricably con- nected. Better known as Jon Jon, the retailer has built an intimate empire on knowing what his customers need even before they do, from his earliest days working for the streetwear shop Black Market. “I have no background in fashion or any- thing, I just saw an opportunity and took it,” Hinguanzo recalls. “I got into sneakers first There were sneaker shows going around, and I knew the secondhand market was go- ing to be a big thing in the future.” Raised in Oak Cliff, Hinguanzo was first introduced to fashion through his “metro- sexual dad.” “He was into the brands of the ’90s like Polo, Calvin Klein and Armani,” Hinguanzo says. “My mom has always been stylish, and she won best dressed her senior year. My grandmother was a seamstress for 40 years, so I’m sure that all played a part.” After thrifting for a few years, he was sell- ing finds on Craigslist before opening the first Human Dior pop-up in the Design District, blending reconstructed originals with the likes of Bathing Ape and Japanese streetwear. After moving around the city to a few different lo- cales, he landed on his current Dior location at 416 South Ervay five years ago, where he has added labels such as Chrome Hearts, Rick Ow- ens and Raf Simons into the mix. To complement that trendsetting male customer, Hinguanzo has hired young, en- ergetic girls at Satori who plan parties, events and art pop-ups to appeal to its growing clientele. As the retailer originally considered the name “Nirvana” for Human Dior, expanding on the concept of sudden enlightenment with his new shop’s name and logo made sense for his growing em- pire. After all, it was a moment of enlight- enment that led him into the industry in the first place. “It’s a Japanese logo, literally their sym- bolism for nirvana, the full circle of life,” he explains. “It’s about the duality of man and how god gives us free will to choose right and wrong and what we’re going to do in life. And I just want to give people happi- ness, to help them find something that fits them so good. I love that feeling.” ON STANDS FEBRUARY 26 Kaleidoscope SCAN FOR ADVERTISING INFORMATION Dallas Observer’s guide to the events, arts and culture that makes our city so vibrant. Publishing February 26th, this guide will highlight all the fun and festive things to do around town as the frost melts and Dallasites emerge from the winter months, ready to explore and celebrate spring.
